Must Read for Every Client

Advice from McKee Wallwork Henderson.

13 Rules for More Effective Advertising

(1) I will avoid exclamation points.

(2) I won’t say “make my logo bigger.”

(3) I won't spam.

(4) I will give my advertising a chance to work.

(5) I won’t be all things to all people.

(6) I won’t project my media habits on my customers.

(7) I will be more open to taking risks.

(8) I will not discount.

(9) I won’t use the word “quality.”

(10) I will not promote my competition.

(11) I will have the courage to overrule the research.

(12) I will not let lawyers write my copy.

(13) I will not pollute.
[with bad adveritising]

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