Subservient Crazy
Adrants.com featured a link to this Subservient Chicken inspired site: Ask-Crystal.com
Hey the technology is fun. Great play factor, but it begs the question: Does this sell product? The BK site did support the "Have it Your Way" concept and bring it alive in a new way. But does it change your perspective of the brand and drive you to purchase?
Will every ad agency jump on the CP+B bandwagon and create their own version of Subservient Chicken? Are brand managers simply going to approve these ideas because they see a meal ticket cloaked in cool online gizmos?
Hey the technology is fun. Great play factor, but it begs the question: Does this sell product? The BK site did support the "Have it Your Way" concept and bring it alive in a new way. But does it change your perspective of the brand and drive you to purchase?
Will every ad agency jump on the CP+B bandwagon and create their own version of Subservient Chicken? Are brand managers simply going to approve these ideas because they see a meal ticket cloaked in cool online gizmos?
posted by Ben Applebaum at
7:44 PM
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