Loved, Hated But Never Ignored

Can I get an AMEN? I just stumbled across a shit load of links to blogs and sites that must have read my mind.

All point to the same idea: the biggest risk is no risk.

The best think is that many site great quantifiable examples. Numbers, you suits! Numbers.

Creating Controversy - Promotional Products Blog
"Nobody attracted attention by playing it safe.  Marketing, especially for small businesses, is about risk.  You're taking a risk being a small business." 

Be brave or go home - Creating Passionate Users
"Creating passionate users is NOT about finding ways to make everyone like you. It's about finding ways to use your own passion to inspire passion in others, and anything with that much power is bound to piss off plenty of status-quo/who-moved-my-cheese people."